Pricing
Customer research, finally a line item.
Free for individuals. $500 per user, per month for teams. Custom for enterprise.
Starter
$0
for individuals
For solo PMs, founders, and researchers running their first synthetic studies.
- Up to 100 personas per population
- 3 studies / month
- Focus groups + surveys
- Community support
Pro
Recommended
$500
/ user / month
For product, marketing, and research teams running weekly studies.
- Up to 1,000 personas per population
- 25 studies / user / month
- Cross-tabs, weighting, export
- Slack & Notion integrations
- Priority support
Annual billing available · volume pricing at 10+ seats
Enterprise
Custom
annual
For orgs with custom segments, BYO model needs, and procurement.
- Up to 10,000 personas per population
- Custom segments & calibration
- SSO · SCIM · audit logs
- Custom validation studies
- Dedicated solutions engineer
Compare plans
What scales with each plan.
Personas / population
Starter100
Pro1,000
Enterprise10,000
Studies / month
Starter3
Pro25 / user
EnterpriseCustom
Segments saved
Starter3
Pro25
EnterpriseUnlimited
Cross-tabs · weighting · export
Starter—
Pro✓
Enterprise✓
Custom calibration
Starter—
Pro—
Enterprise✓
SSO / SCIM
Starter—
Pro—
Enterprise✓
Audit logs
Starter—
Pro—
Enterprise✓
Starter
Pro
Enterprise
Personas / population
100
1,000
10,000
Studies / month
3
25 / user
Custom
Segments saved
3
25
Unlimited
Cross-tabs · weighting · export
—
✓
✓
Custom calibration
—
—
✓
SSO / SCIM
—
—
✓
Audit logs
—
—
✓
From a questionto evidence,this week.
Bring a question. We'll walk through a live audience, a focus group, and a survey, in 30 minutes.
Enterprise-ready · CCPA/CPRA · onboarded in a single session