We're building the simulation layer for human behavior.
The fastest teams ship dozens of decisions a week. The slowest part of the loop is talking to customers. Zippy makes synthetic audience insight a first-class research tool: cheap, fast, calibrated, auditable.
Principles that shape every decision.
We publish our validation methodology, our correlation numbers, and the cases where Zippy is the wrong tool.
We benchmark in the open. Every claim is something you can verify.
Every persona, population, and study comes with an audit you can interrogate.
When experiments are cheap and fast, teams ask better questions. That's the actual product.
Working on something we should know about?
Whether you want to partner, invest, join the team, or push back on something we said. We read everything.
From a questionto evidence,this week.
Bring a question. We'll walk through a live audience, a focus group, and a survey, in 30 minutes.