A simple flow. A rigorous engine.
A one-line audience brief becomes a calibrated population, a stimulus becomes a multi-persona response, and reasoning becomes a chart you can defend.
A research engine. Not a chatbot.
Curated panels, weighted sampling, per-persona reasoning, and an audit on every run.
Start with a research-grade panel.
Curated US populations weighted to ACS, US Census, Pew, BLS, and BRFSS. Or define your own. Calibration sources visible on every panel.
Condition. Sample. Audit.
Zippy conditions the panel on your brief, samples N personas, and runs a per-axis distribution check against the target. The audit ships with the result.
Every answer ships with its reasoning.
Each persona answers with a traceable chain: context, priors, weighing. Click any number to see who said yes, and why.
- 1ContextBrooklyn · designer · premium taste · time-poor weekdays
- 2PriorsPays for convenience; sensitive to packaging cues; already on subscription
- 3Weighing$2 is below her coffee-out delta. 4hr means she can replace tomorrow's run.
- →AnswerProbably yes
Benchmarked against real studies.
Per-domain correlations against published survey panels: strengths, confidence intervals, and the misses we're transparent about.
Niche regulated domains (specialist clinical workflows, narrow luxury verticals) sit in the “investigating” band until we have enough published US studies to benchmark against. We'll tell you when a study is in a domain we don't confidently cover yet.
From a questionto evidence,this week.
Bring a question. We'll walk through a live audience, a focus group, and a survey, in 30 minutes.